Elements of GD_KaseyP

 

#1. Grid - Grids are are lines that run horizontally or vertically and are used to organize and arrange the form of information or images. It helps the designer to vary scale and placement of elements without relying on self judgment. Grids are lines that serve as a guide such as when you write on notebook paper, practice handwriting or design a floor plan. 

#2. Pattern - Patterns are created using a single element such as dots, stripes, grids, circles, squares (etc). Most patterns are created by repeating one or more elements across a grid that change in color, scale and orientation. There are many patterns that can be created, such as: regular and irregular, random repeat, code-based, and iconic patterns. Patterns are found in cultures all over the world and have diverse styles that are found to be traditions. 

#3. Point, Line, and Plane - Point, line, and plane are the building blocks of design. From these elements designers can create textures, patterns, typographic designs, images, and diagrams which are all computed using software. A point is defined as a position in space and is a point of x and y coordinates. A point can be very insignificant or be the focal point of the matter. A series of points forms a line and a mass of points form textures, shapes or planes. In typography, a point is considered a period. A line is defined as an infinite series of points. A line has length but no breadth. Lines exist in many weights, thickness, and textures. A line can be formed with pencil, brush, pen, or mouse and can be formed digitally and can be straight, curved, continuous, or broken. A plane is defined as flat surface extending in height and width and is the path of a moving line. A field of text is a plane built from points and lines of type. 

#4. Rhythm and Balance - Balance in design is the distribution of the visual weight of objects, colors, textures, and space. These elements should balance to make the design feel stable. Rhythm in design is used in the construction of static images, books, magazines, and motion graphics that have duration and sequence. Balance and Rhythm work together in design to create stability and surprise. 

#5. Hierarchy - Hierarchy is an order of importance and exists in everything we know and everything we do in our day to day lives and is also expressed visually through scale, value, color etc. Visual hierarchy controls the delivery and impact of a certain message and what you want to get across, there needs to be some sort of balance. 

#6. Modularity - A fixed element used within a larger system of structure, designers are constantly making decisions on relationship, weight, color, size, proportion. When a few factors are determined in advance, the designer is free to think outside that range in a more detailed aspect.