Project 2_LogoDesign_RachelT

In Progress Check 1: 

I chose to create the logo for a tattoo studio that I hope to own and operate in my future. I am still on the fence for the name but for the sake of the project I have two in mind that blend well with the design concepts I am interested in. 

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In Progress Check 2:

I have decided on my logo and my official brand name. I finished branding the colors and fonts for my logo package. This was before I decided on my secondary font though it is seen in this screenshot. I chose a simple color scheme that mainly works with positive and negative space or black and white. I am using red as an accent and tertiary color.

In Progress Check 3: 

I decided to start with the business card. The hardest obstacle I faced here was deciding a secondary complementary font to Phosphate that still had the same feeling but didn't take away from the logo. So I eventually decided on Copperplate. I added some red lines that then became a theme through the whole package.

In Progress Check 4:

The back I decided would be an echo of the logo itself so I just widened the circles of the bullseye and expanded the layers to mimic that illusionary feeling that goes with the name of the company. The red line of course makes an appearance hear as well to wrap up the design of the card in total. 

In Progress Check 5:

For the envelope I went with a blank white, the logo in the top left corner and the identifying information of the company. I chose this simple layout and design with the thought that envelopes are used pretty frequently and it could be costly to print large amounts of ink. 

In Progress Check 6:

Finally I finished out with the letterhead. This was the most time consuming other than the business card. I wanted it to look official but not too congressional. I played with circles instead of bars and triangles before I decided on the bars of black and red. It echoes the design in the business card and keeps the total package fluid in tone. The arrangement of the top with the logo and the information became fussy as well. I played with what sides to feature them and played with an option of using a centering style as well but landed here ultimately.