Logo Discussion_Brenna, Rachel, and Nekeda

 For our logos, we chose Oreo, Beats, and Chick-fil-a. 

Oreo

The Oreo logo is effective because its color scheme and shape appeal to the notion of cookies and milk.

The use of the o's in either end of the word give the idea of a sandwich cookie. The white of the text refers to the creme. The outlined type hails the layered nature of the cookie. The color scheme is remniscent of milk, which is cool and soothing like blue and white. Furthermore, blue and white is commonly the color of milk cartoons. Blue and white is also notably not childish. This appeals to a broader audience, and the product becomes everyone's cookie.  

Beats

The Beats logo is effective because it is easily recognizable and simple.

The logo doesn't need much for the audience to know that it is Beats. There is no words other than the signature "b." The sans serif type and interplay between foreground and background make the "b" appear as a headphone, headphone jack, an ear, and power button. Each of these shapes allude to headphones. The simplicity of the design echoes the simplicity of the product design, which is smooth, slim, sleek, and wireless. Additionally, the logo can be designed using different color palettes. 

Chick-fil-a

The Chick-fil-a logo is effective because the color scheme makes the viewer hungry, the typography is fun and directive, and the product is alluded to through the chicken head.

Red typically makes people hungry. The logo is then recognized as a food product and brings people into the restaurant. Furthermore, the chicken head showcases what product is being sold: chicken sandwiches. In the same breath, the image is part of the typography. This forces the viewer to read the rest of the logo. The directive nature is then compounded by the easily readable cursive type. Our eyes, then, easily absorb "Chick-fil-a." Additionally, the cursive type is fun and easy-going. As such, we feel that it is a family restaurant meant for many ages.